Director of Product Marketing

Bay Area

Full time

As a Director of Product Marketing, you will own outbound marketing activities, such as developing and driving product messaging, competitive analysis, analyst relations and sales enablement. In addition, you will deliver core content to position ThreatStream as the thought leader in our space across key verticals.

Resposibilities

  • Analyst Relations – own relationship with analyst first such as Gartner, Forrester, to ensure positioning in market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process for your products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on who is buying, how they buy and their buying criteria; be the expert on competition and how to annihilate them
  • Demand generation support – help develop messaging, webinar decks, etc., that support the corporate marketing objectives
  • Presenting at industry events, contributing articles, and other product-related outbound marketing activities

Qualifications

  • 7 + years of software product marketing experience
  • Experience with enterprise security products
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